
19 Oct TUNISAIR: les actions qui célèbrent ses 70 ans
TUNISAIR présente les actions entreprises pour célébrer son 70 ème anniversaire
Pour célébrer son 70ème anniversaire le 21 octobre 2018, TUNISAIR a mis au point un programme commercial et communicatif visant à mettre en exergue l’importance de cet événement dans un contexte à la fois historique et socio économique.
Sur le plan commercial, TUNISAIR a entrepris des actions promotionnelles destinées à :
- Les clients adhérents au programme Fidelys : Un billet prime avec 70 % de Miles
- Grand public : Une réduction de 70 % sur les billets ciblant les destinations suivantes : (la France, l’Italie, l’Espagne, l’Allemagne, l’Autriche, la Serbie et la Belgique)
Les clients auront également un rendez-vous avec des prestations spéciales à bord des vols programmés le jour de l’anniversaire de TUNISAIR.
Par ailleurs, TUNISAIR a mis en place un riche programme de communication à travers :
A/ l’affichage de son logo du 70ème anniversaire conçu à l’occasion :
- l’habillage de la façade de son Siège social,
- l’habillage de ses points de ventes en Tunisie,
- l’habillage des stands au niveau des salons touristiques à l’étranger.
B/ La confection, en coordination avec l’Office de la Poste Nationale, d’un timbre commémoratif qui sera disponible à la vente à partir du 21 Octobre 2018.
C/ L’insertion d’un visuel spécial 70ème anniversaire dans les journaux et les magazines conventionnés.
D/ L’organisation d’une conférence de presse
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