
23 Mai Communiqué de Presse : Stratégies Conseil

STRATEGIES CONSEIL se refait une beauté en dévoilant son nouveau logo et site internet et en profite pour remercier journalistes et clients pour cette fidélité de 23 ans
En cette journée du 12 juin, Erich Alauzen, Directeur Fondateur du cabinet STRATEGIES CONSEIL, et Ichraf MAHMOUDI, Directrice Déléguée, avaient ouvert les portes de leurs locaux de l’Aouina durant toute la journée, pour recevoir journalistes, amis et clients afin de célébrer le rebranding et le nouveau site internet du cabinet, ouvert en 1996.
« Ce rebranding, dans le cadre de notre Journée Portes Ouvertes, est aussi pour nous une occasion de remercier les journalistes et les média qui nous font confiance depuis presque 23 ans et qui nous ont montré au cours de toutes ces années de la gentillesse et de l’intérêt qui s’est transformé très souvent en amitiés sincères et fraternelles ».
Erich Alauzen insistait également sur l’importance de l’humain dans son organisation dont la moyenne d’âge ne dépasse pas 30 ans : « Miser sur la jeunesse est pour moi essentiel, car c’est sur cette force vive que va se reconstruire la Tunisie. Mettre en avant nos jeunes, les insérer activement au sein d’une équipe, les motiver et leur montrer leur importance dans nos succès, représente pour moi une mission incontournable »
Dans l’après-midi, le bureau avait été ouvert pour accueillir les nombreux clients qui accordent leur confiance à STRATEGIES CONSEIL depuis de longues années : « Nos clients sont depuis toujours devenus nos Ambassadeurs. Je tiens à les remercier du fond du cœur pour leur fidélité et suis content de les recevoir chez nous pour leur exprimer toute notre gratitude et notre plaisir à collaborer avec leurs équipes. »
Rappelons que STRATEGIES CONSEIL est devenu en 23 ans un groupe très actif, spécialiste de la communication, et tout spécialement des relations publiques et presse, développant également des activités de coaching (à travers ses programmes « Formation mieux communiquer »), de rédaction, de communication de crise, de community management et d’édition à travers sa maison AGRAKAL.
STRATEGIES CONSEIL est représenté en France par EA Pro Nantes et également en Côte d’Ivoire. Le cabinet compte 13 collaborateurs salariés et consultants.
Le nouveau logo, dessiné par Alee Maamer, un jeune étudiant de l’Ecole Nationale d’Architecture et d’Urbanisme de Sidi Bou Saïd, traduit plusieurs tendances, selon Erich Alauzen : « J’ai voulu traduire dans ce logo une notion de mouvement sous forme de vague et à travers une police cursive pour évoquer mon amour pour ce beau pays méditerranéen qu’est la Tunisie. Nous sommes restés sur nos tons de gris, rouge et noir pour mettre en valeur les initiales du cabinet, devenues suffisantes pour identifier le cabinet. »
Ichraf Mahmoudi rajoutait que le nouveau site, dessiné par Stelfair Tunisie, avait été considérablement simplifié par rapport au précédent, notamment au niveau des textes, pour permettre une lecture et une navigation confortable au fil de ses pages.
A une question sur l’avenir du cabinet à moyen terme, Erich Alauzen insistait sur la mise en orbite de Strategies Conseil sur la planète Afrique qui représente pour lui « un terrain de chasse commerciale incontournable » et sur la progression des activités de formation en Tunisie, mais aussi à l’étranger, et tout spécialement en Afrique Subsaharienne.
Il est à noter qu’Erich Alauzen est devenu depuis le 1er janvier 2019 le Représentant Exclusif des chaînes Euronews et Africanews en Tunisie. Il est l’auteur de deux romans policiers sortis en Tunisie en 2013 et 2018.
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